At the international creativity festival Cannes Lions 2026, TikTok introduced a new AI-based solution — the Symphony Agent tool, reports Todayinfo. This tool helps brands turn ideas into high-performance advertising campaigns in a short time.
TikTok also presented a range of new tools and updates for creative development, launching ad campaigns, and improving their effectiveness in Kazakhstan. They help brands build strong connections with audiences and achieve measurable business results.
Symphony Agent is based on a deep understanding of cultural context and current trends. It allows advertisers to quickly create campaigns tailored to TikTok's specifics. The tool includes built-in protection mechanisms such as AI-generated content labeling, invisible watermarks, and moderation filters.
“Creativity has always been the foundation of the TikTok experience. Now, artificial intelligence is opening up entirely new possibilities for developing and implementing ideas,” said Shadi Kandil, Global Head of Business Solutions at TikTok for the Middle East, Turkey, Africa, Latin America, Central and South Asia.
Symphony Agent is integrated into TikTok's creative solutions ecosystem. In Kazakhstan, this tool is available on the Symphony Creative Studio platform, where advertisers can use an AI chat to create highly effective video ads in minutes.
